:idea

Ideas Consolidated

Consultancy work is conducted under the umbrella Ideas Consolidated (part of Worlds Consolidated), and thus far has concentrated on the fashion marketplace in Second Life®.

// expertise

  • Branding: the unique approach needed in virtual worlds, creating a compelling and unforgettable consumer image; sanity checks for uniqueness and good association
  • Marketing: adapting conventional marketing strategy to virtual worlds, with specific interest in benign viral marketing and associated community building, ethical marketing and compliance to the unique demands of virtual world consumer expectations and evolving practice
  • Product: assessment of product specification, ongoing feedback and support from initial trials to final market, advice on style, quality, price range and potential target
  • Shopper Psyche: understanding the unique needs of product presentation and placement in virtual worlds, inworld vs outworld consumer behaviour and transition between the two, hidden virtual environmental factors that affect consumer brand perception, loyalty and sales
  • Community: participating fruitfully in the virtual community of content creators, co-branding and alliances, joint ventures and complementary brand matching

// profile

  • Creator and owner of Fashion Consolidated, Second Life’s largest inworld fashion marketplace, conceived December 2006, 6000 members
  • Creator of Worlds Consolidated brand
  • Direct links to approximately 1000 content creators in Second Life
  • Virtual community building for 10 years
  • Owner of Costumery Consolidated, a costumier service for virtual world film-makers: currently costumier for the forthcoming film “Volavola”, director Berardo Carboni (previous director of “Shooting Silvio“): promo released, full production scheduled March 2008
  • Consultant portfolio under NDA, includes work for Rand Charleville on “Personal Shopping Assistant” (working name), patented January 2008

// rates

Current hourly rates are:

  • L$10,00 for informal consultative advice, in-person meetings and product assessment
  • L$15,000 for written reports, offline data analysis and formal advisory documentation

For more information please contact Honey Fairweather.